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Web Survey Bibliography

Title What Can You Achieve Through Online Focus Groups?
Author Herbert, M.
Year 2001
Access date 24.05.2004
Abstract This session will refer to actual examples and to a substantial international study directly comparing the experience of online focus groups with traditional groups. · Are online groups favoured by any particular age group and what do they think of them? · How do online focus groups differ from traditional focus groups? · What are the pros and cons? · How reliable is the data you obtain? Does it differ from that of traditional focus groups? · What other forms of online qualitative research are there? · What is the future of online qualitative research?
Year of publication2001
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2001 (57)

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